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"Week 1 opener: three CMYK registration circles—magenta, cyan, yellow—shown largely separate on cream paper, misregistered with visible chromatic offset. Only a small triangular zone where all three overlap, foreshadowing the full integration to come. Labeled 'The Problem' in bold black-and-white type."

"Week 1 opener: three CMYK registration circles—magenta, cyan, yellow—shown largely separate on cream paper, misregistered with visible chromatic offset. Only a small triangular zone where all three overlap, foreshadowing the full integration to come. Labeled 'The Problem' in bold black-and-white type."

The Cost of Confusing Marketing

Confusing marketing rarely comes with an obvious price tag. Its cost appears in lost sales, wasted advertising, longer sales cycles, repeated explanations, and customers who quietly move on.

Garnie Holmes

Aug 244 min read

G.Holmes Designs LLC
Phone: (850) 296-8467

Email: info@gholmesdesigns.com

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