Social Media Analytics

Facebook Posts

 

Reach

This metric counts reach from the organic or paid distribution of your post, including if it was boosted. Reach is only counted once if it occurs from both organic and paid distribution. This metric also includes reach from when your post was reshared.

 

Impressions

The number of times your content was on screen. Content can include formats like posts, stories, reels, videos and more.

 

Interactions

The number of post likes or reactions, saves, comments and shares minus the number of deleted interactions.

 

Clicks

The number of clicks on links within posts that led to destinations or experiences, on or off Facebook.

 

Facebook Video

 

Reach

This metric counts reach from the organic or paid distribution of your post, including if it was boosted. Reach is only counted once if it occurs from both organic and paid distribution. This metric also includes reach from when your post was reshared.

 

3-second views

The number of times your videos or reels were played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video or reel playing, we'll exclude any time spent replaying it.

​

1-minute views

The number of times your videos or reels played for at least 1 minute, or for nearly their total length if they're shorter than 1 minute. During a single instance of a video or reel playing, we'll exclude any time spent replaying it.

Plays

The number of times your video starts to play or replay after an impression is already counted. This is defined as plays of 1ms or more. Replays are counted after the initial play in the same video session.

 

Instagram Posts

 

Reach

This metric counts reach from the organic or paid distribution of your post, including if it was boosted. Reach is only counted once if it occurs from both organic and paid distribution. This metric does not include reach from when your post was reshared.

 

Impressions

The number of times your content was on screen. Content can include formats like posts, stories, reels, videos and more.

 

Interactions

The number of post likes or reactions, saves, comments and shares minus the number of deleted interactions.

 

Instagram Video

 

Reach

This metric counts reach from the organic or paid distribution of your post, including if it was boosted. Reach is only counted once if it occurs from both organic and paid distribution. This metric does not include reach from when your post was reshared.

 

Impressions

The number of times your content was on screen. Content can include formats like posts, stories, reels, videos and more.

 

Plays

The number of times your reel starts to play or replay after an impression is already counted. This is defined as plays of 1ms or more. Replays are counted after the initial play in the same reel session.

 

Interactions

The number of post likes or reactions, saves, comments and shares minus the number of deleted interactions.

 

LinkedIn Posts

 

Impressions

Views when the post is at least 50% on screen, or when it is clicked, whichever comes first.

 

Views

Video views

Two or more seconds of playback while the video is at least 50% on screen, or a click on the CTA for sponsored videos, whichever comes first.

 

Article views

Each article view is counted when a member completely loads the article page. This includes any website or app they’ve clicked the link from.

 

Clicks

Clicks on the post.

 

Reactions

Total number of reactions on post.

 

Twitter/X Posts

 

Impressions

Times this post was seen on X.

 

Detail Expands

Times people viewed the details about this post.

 

Engagements

Total number of times a user has interacted with a post. This includes all clicks anywhere on the post (including hashtags, links, avatar, username, and post expansion), reposts, replies, follows, and likes.